![]() Positive ROI can be measured in economic terms (via revenue gains and cost reduction) and non-economic terms such as emotional contribution to value. The problem is, ROI is not as easy as it sounds. In this case, it means you focus on creating positive ROI for your client, instead of providing a product/service that you deem is good in your own opinion. Value-based pricing refers to the approach wherein you set a final price for your client depending on the approximate value of the service you provide, not based on the cost of your service. Of course, if value-based pricing sounds new to you, then the most obvious case is the image cost of production.Īllow me to go a bit off-topic here and mention a few words about value-based pricing.
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